Truth-Serum works across a broad range of client projects. From business to business research to qualitative research we have provided insights to many well known Australian and international brands. Below is a small selection of recent case studies and examples of Truth-Serum’s products and services.
Customer Insight Projects
MADE Establishment Customer Survey
Truth-Serum has conducted customer surveys for a range of clients, including the MADE Establishment (George Calombaris’ group of restaurants) where the survey was distributed via Facebook, customer database and to customers after their dining experience.
Homyped Customer Survey
Client branded survey was developed for homyped shoes distributed to the client database via a branded EDM and a promotion based on a game of skill. The survey was promoted on Facebook and the client website. The survey generated a response rate of 20%, well above the industry average.
B2B Research Projects
Ignite Media Brands
Resellers for Ignite Media Brands were recruited from media agencies, media buyers and strategists to participate in an online forum. The purpose of the research was to understand how to engage the resellers audience through social and digital media. Insights were used to inform the social and digital strategy.
Recruiter Interviews were conducted for Scania to understand how to attract engineering trades to Scania. Phone interviews were conducted across a nationally representative sample of recruiters. Insights were used to inform the employee branding strategy for Scania to attract and retain talent.
A Fleet Customer Survey was conducted nationally for Tyrepower to understand how the Fleet audience engage with Tyrepower’s systems, website and social media. Insights from the research were used to optimise the Fleet program including the website and digital strategy.
Internal staff amongst MADE Establishment head office and Front of House staff at venues including The Press Club, Hellenic Republic, Maha, MamaBaba & St Katherines, were interviewed in the online forum facility. Insights from the research were used to inform the social media and digital strategy.
Online Qualitative Research Projects
Online Qualitative focus groups were conducted nationally for ONEmobile amongst 15-25 year olds to understand how the youth mobile market feels about the ONEmobile offer, brand, digital, direct and Website. Insights were used to optimise the advertising, brand and digital campaign for ONEmobile.
Truth-Serum conducted the equivalent to 6 focus groups nationally in the Online Forum facility amongst females 35-55 year olds. The purpose of the research was to understand the packaging design and on pack triggers that delivered the greatest appeal, purchase intent and brand fit for Kraft Cheese.
Fosters engaged Truth-Serum to understand the reasons why trialists were not increasing consumption rates and identify opportunities to optimise the product, brand and communications. The equivalent to 6 focus groups were conducted nationally in the online forum, amongst Males 18-34 years old.
Online qualitative research was conducted amongst 16-21 year olds to test the rational and emotional reactions to the new advertising campaign. Insights were used to inform the print and digital executions and messaging strategy.
Quantitative Research Projects
Quantitative market study understanding awareness, attitudes & behaviours in relation to the tyre category amongst 2000 potential customers across Australia. Ongoing brand health study in place to measure campaign effectiveness against key brand measures identified in the market study.
National Toy Survey conducted to understand how customers shop the toy category in Australia amongst a national sample of 1000. Ad hoc brand tracking conducted to measure changes in the category, brand and competitor metrics to inform marketing strategies.
Wood – Naturally Better
Brand tracking study was conducted nationally bi-annually to understand how the marketing investment is affecting key metrics of knowledge, attitude, awareness and behaviours towards wood and the environment.
Quantitative online survey fielded for Fosters to understand changes in consumer shopping and consumption trends nationally to inform brand and product focus stategies. Project was fielded amongst 1000 Australians.