The need for fast, cost-effective and actionable insights to inform business decision making has never more pressing.
Truth-Serum apply a range of innovative new approaches to market research, in order to provide businesses with fast, cost-effective and actionable insights that help inform both strategic and tactical decision making.
With consumers changing how they shop, how they hear about brands and how their purchase decisions are influenced, there has never been a greater need for speed when it comes to market research and insight generation.
Quantitative Online Market Research
Our quantitative online market research tools ensure we deliver a more comfortable user experience. Through using interactive survey’s that incorporate imagery and point and click mechanics, we offer a range of new online market research tool functionality designed to deliver a better user experience, enhance audience engagement and deliver better response rates.
Qualitative Online Market Research
Our qualitative online market research tools are designed to deliver a more realistic and relaxing experience for the participant, which allow the participant to open up and provide more honest feedback. Our tools range from traditional face to face research to new online market research, and always deliver a fluid, conversational approach to research resulting in richer and more relevant insights.
Our new approach to sensory testing combines both traditional and online market research tools with cutting edge commercial sensory facilities, with the highest level of accreditation (Grade 1 Laboratories). We enable our clients to actually watch and listen to sensory response which provides a new sense of tangibility to research often missing in traditional Central Location Testing (CLT).
If you’d like to hear more about our new and innovative approaches to traditional and online market research / insight generation, please contact us.