And with the pace of change that’s happening today, there is a greater need for speed when it comes to research and insight generation. Truth-Serum’s core principles are based on creative thinking, fast and focused insights, engaging consumers and being very cost effective.
Our unique approach draws on over 20 years experience across research, advertising, digital & brand strategy, delivering a strategic perspective in the interpretation of research data into relevant and actionable insights.
The 4 pillars of Truth-Serum that set us apart.
Creative brand thinking approach
We apply strategic rigor to the market research process to identify relevant and actionable insights. We start by conducting an audit and analysis of the category, brand and consumer to identify knowledge gaps, and can develop strategic territories to test with consumers.
Fast and focused to inform decision making
We understand you don’t want another thick wad of information to file, but rather need clarity on specific issues. That’s why at Truth-Serum we deliver focused outcomes aligned to your business needs.
Engaging consumers in their worlds: online and offline
When people are relaxed and comfortable in their environments they are more honest and open with their feelings and attitudes. That’s why we believe in talking to the right people, at the right time in the right place. We talk to people where they naturally live their lives utilising in-home research, online forums and conducting research in realistic locations.
Cost effective – a fraction of the cost of traditional research
We truly believe in the power of conversation, and the insights they can deliver to inform campaigns. And we believe this should be attainable to everyone. That’s why all our research approaches are cost-effective and fast.