Truth-Serum qualitative research approaches connect with people in natural environments to explore and uncover deeper insights into consumers attitudes, behaviors and feelings.
Our Qualitative market research tools include:
- Qualitative Online Forum and Online Focus Groups
A moderated online focus group discussion that enables you to talk to a larger number of consumers across different markets in one session.
- Monthly ongoing online forum and Online Market Research Communities
Similar to our online forum, but run regularly with an ongoing panel for monthly insights to understand how current issues are affecting your customers.
- In-Home trial and online forum
This methodology combines in home experience with your product or service, followed by an online group discussion.
- In-Home or In-field focus groups
Either a focus group, a friendship group, affinity pairs or an in-depth discussion moderated around the kitchen table or in a relevant venue.
- Assisted shopping trips and Indepth Interviews
Either an affinity pair or one on one we conduct our conversation with shoppers whilst on their shopping journey.
- Facebook Discussion Board
recruited through your facebook page, we set up a discussion board off your page and conduct a qualitative group discussion.
- Blogger outreach research
This methodology involves insight mining & participating within existing relevant blogs, groups and forums that align with your audience and topic.
Truth Serum understands what’s important when it comes to reporting. Truth Serum does not supply clients with bulky data reporting to validate project value, but delivers focused solutions with clear insights that can validate change and decision-making within businesses.