Everything in this busy life is vying more and more for consumers’ attention. Your brand and your marketing communications must fight hard to maintain consumer engagement. A simple and cost-effective way to do this is to leverage your customer database to uncover highly valuable insights into your customers. Nearly …
Qualitative Research
Consumer Trends – How the MasterChef effect is impacting consumer behaviour
Yes, it’s that time of the year again. The weather cools, we start to pile on the clothes and the kilos in preparation. Winter is coming. Magazine racks are bursting with soup and slow cooking recipes and television advertising is full of images of warm people wearing warm fluffy socks drinking warm cups of stuff by …
10 Reasons to Use Online Forums in 2017
There are many real benefits and advantages to using online qualitative research over traditional face-to-face focus groups. In fact, in today’s tech savvy world where most people are online every day expressing their opinions and views, online qualitative research is a must to consider to uncover relevant and …