New Product Ideator

Get feedback about your new product concept and ideas amongst a representative sample of your target audience. Understand what features and benefits are driving product appeal, what’s important, how your product meets the consumer need and identify aspects to optimise your product for in-market success.

New Product Ideator research utilises focus group moderated through Truth-Serum online forums. This research includes professional phone recruitment, incentives, discussion guide, moderation, analysis and reporting.

If you have any questions at all about New Product Ideator research options please call us on 03 9020 7045 or email us here. We’d love to help you out. For more information about our custom research solutions.

B A S I C

$3450package

• 
  1 online focus group

  1 online focus group moderated in the Truth-Serum online forum.
• 
  Professional recruitment
• 
  Incentives
  
• 
  Analysis and reporting
  

  Includes professional phone recruitment, incentives, discussion guide, moderation, analysis and report.

S E L E C T   O P T I O N

P R O

$5950package

• 
  2 online focus groups

  2 online focus groups moderated in the Truth-Serum online forum.
• 
  Professional recruitment
• 
  Incentives
  
• 
  Analysis and reporting
  

  Includes professional phone recruitment, incentives, discussion guide, moderation, analysis and report.

S E L E C T   O P T I O N

P R E M I U M

$8950package

• 
  3 online focus groups

  3 online focus groups moderated in the Truth-Serum online forum.
• 
  Professional recruitment
• 
  Incentives
  
• 
  Analysis and reporting
  

  Includes professional phone recruitment, incentives, discussion guide, moderation, analysis and report.

S E L E C T   O P T I O N

C U S T O M

$Callfor options

• 
  Qualitative research

  Quantitative advertising research tailored to your specific needs.
• 
  Professional recruitment
• 
  Tailored to your needs
• 
  Call us to discuss
  

  Call us to discuss the research approach which has the best fit for your target audience and objectives.

C O N T A C T    U S