Everything in this busy life is vying more and more for consumers’ attention. Your brand and your marketing communications must fight hard to maintain consumer engagement. A simple and cost-effective way to do this is to leverage your customer database to uncover highly valuable insights into your customers. Nearly …
advertising research
Emerging Consumer Behaviour Trends for 2017
As we begin 2017, we thought it relevant to look at some trends that are predicted for 2017 which highlight the opportunity for brands to leverage and ‘tap into’ these emerging consumer behaviours trends. J. Walter Thompson Intelligence mention a number of noteworthy trends for the coming year – more than can be …
The Road to Making Your Advertising Dollars Work Harder
The Advertising Research Foundation (ARF) has released findings offering definitive proof that advertising does work, and delivers ROI to businesses. The key is ensuring your advertising dollars work harder for your brand. The independent study "How Advertising Works Today" was based on more than 5000 campaigns over …