Small is in. Big is out. When it comes to retail store size, less is more as consumers are turning to smaller retailers to save time and receive better, more personalised service. We’ve explored some reasons which are driving this trend towards small & special retail experiences: Shoppers are seeking personal …
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5 Reasons Why We Like Emojis to Measure Emotion
Emoji’s have become common language for many, as a pictorial way to send a message and communicate how you’re feeling. A thumbs up is a universal symbol which translates to a ‘like’, which saves people time and has become a more friendly way to communicate. As social media has grown pictorial representation of feelings …
The Road to Making Your Advertising Dollars Work Harder
The Advertising Research Foundation (ARF) has released findings offering definitive proof that advertising does work, and delivers ROI to businesses. The key is ensuring your advertising dollars work harder for your brand. The independent study "How Advertising Works Today" was based on more than 5000 campaigns over …