Truth-Serum is an independent market research and insight generation agency.
Australian owned and operated with head office located in Melbourne, Truth-Serum services clients nationally across Australia, New Zealand and Asia Pacific.
- Truth-Serum brings specialist communication knowledge and experience across diverse disciplines of research, brand strategy, digital and advertising to each project.
- Our extensive experience in building strong brands and communication platforms and our expertise in research means that the projects we carry out are focused on delivering inspiring insights that inform your strategy, not information you already know.
- Truth-Serum has been serving the advertising, marketing, media and consulting industry with market research and strategic insight services since 2009.
- Truth-Serum has expertise and specializes in research services within the online environment – both quantitative surveys and online qualitative research. Our extensive experience in conducting research online means we understand the nuances applicable to this medium.
Lainie McMinn is the director and Founder of Truth-Serum. Lainie is a strategic brand and insight professional, with over 20 years experience across the communication industry building some of Australia’s largest retail, digital and consumer brands.
Lainie is passionate about building powerful brand strategies which leverage real consumer insights to deliver effective results. Lainie is a Qualified Practicing Market Researcher and a full member of the Australian Market and Social Research Society (AMSRS) and has extensive experience both within service, agency and client side market research.
With extensive experience working within the advertising industry in strategic and insight led roles, Lainie, the director of Truth-Serum has consulting expertise in communications strategy and leveraging consumer insight to maximise the effectiveness of advertising investments.
Contact Lainie on 03 9020 7045
View Lainie’s research and insights journal articles.