Small is in. Big is out. When it comes to retail store size, less is more as consumers are turning to smaller retailers to save time and receive better, more personalised service. We’ve explored some reasons which are driving this trend towards small & special retail experiences: Shoppers are seeking personal …
Journal
The ‘Retailtainment’ effect – 6 guiding principles for success
As the world becomes more digitally connected, we’re seeing a trend towards shoppers craving a real live retail experiences. With product and price available at our finger tips, shoppers are now seeking ‘experiences’ when they visit stores, so they can see, feel, test products, and immerse themselves in the brand …
Five tips for doing Market Research on a tight budget
Think market research and you may think it sounds expensive and time consuming. But it really doesn’t need to be. There are many ways to gain valuable marketing insights without it costing the earth and taking too much time. What can you do when you have a smaller budget? In today’s rapidly changing markets, …