As the world becomes more digitally connected, we’re seeing a trend towards shoppers craving a real live retail experiences. With product and price available at our finger tips, shoppers are now seeking ‘experiences’ when they visit stores, so they can see, feel, test products, and immerse themselves in the brand …
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Five tips for doing Market Research on a tight budget
Think market research and you may think it sounds expensive and time consuming. But it really doesn’t need to be. There are many ways to gain valuable marketing insights without it costing the earth and taking too much time. What can you do when you have a smaller budget? In today’s rapidly changing markets, …
Marketing to women? Then stop marketing to women.
Have you noticed something lately? It’s all about equality. The conversations in mass media about equality, gender and gender stereotypes are getting louder and louder. Marriage equality, equal pay, gender equality in sport, the boardroom, Hollywood, and even the police and armed forces. The discussions about …